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Writer's pictureErin Clark

Introducing Sondra Stewart: Stories Unseen’s New Partner in Adelaide

We’re excited to introduce you to our incredible new partner in Adelaide, Sondra Stewart, the powerhouse behind South Australia Destination Management Co. If you haven’t heard of her yet, trust us, you’re about to! Sondra is not only a tourism veteran with years of experience in the industry, but she’s also a total legend when it comes to showcasing the best of South Australia. And yes, she’s responsible for getting our team to try the very unique frog cake beer – more on that later.



Woman wearing blue jacket and scarf smiling tour business owner
Sondra Stewart, our new partner in Adelaide

Sondra’s expertise runs deep. Whether it’s designing epic itineraries for visitors or working with local businesses to create unforgettable experiences, Sondra knows exactly how to connect travellers to the heart and soul of South Australia. So, when we decided it was time to bring Stories Unseen to Adelaide, Sondra was the perfect person to partner with. She totally gets what we’re about – uncovering hidden gems and telling stories that are often overlooked – and she’s helping us take our tours to the next level.




One of the first things we learned about Sondra? She’s not afraid to push us out of our comfort zone, in the best possible way. When she invited us to Adelaide for a taste-testing session, we were expecting some typical South Aussie delicacies, but instead, she introduced us to the wild world of frog cake beer. Yes, you read that right. It’s a thing, and if you’ve never had the pleasure (or maybe the shock) of trying it, just know it’s as quirky and iconic as Adelaide itself. Sondra insisted we give it a go, and, well, let’s just say it was an experience we won’t forget – much like working with her!



Picture of beer taps for beer Adelaide Mismatch Brewery including frog cake ale
Mismatch Brewing Co. is just one of many South Australian breweries our team has tested

Sondra’s enthusiasm for South Australia is contagious, and we’re beyond excited to collaborate on our upcoming Adelaide Firsts tour. With her deep knowledge of the region’s history, hidden spots, and vibrant culture, we’re creating something truly special for visitors. Whether you're new to Adelaide or think you know it like the back of your hand, Sondra’s insights and passion will help us uncover stories and experiences that even the locals might not know about.


We couldn’t be more thrilled to have Sondra on board as we expand our Stories Unseen adventures into South Australia. Her love for storytelling, combined with her unmatched industry knowledge, makes her the perfect partner to bring our vision of immersive, self-guided tours to life in Adelaide. So, keep an eye out for what’s coming – and maybe, just maybe, give frog cake beer a try while you’re at it (but don’t say we didn’t warn you!).



two women standing against a historical building in Adelaide Botanic Gardens
Sondra Stewart & Erin Clark exploring the Adelaide Botantic Gardens... and the ever-important location of the toilets!


Cheers to Sondra and the next exciting chapter of Stories Unseen in Adelaide!

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