Crafting Connection Through Storytelling

Behind the Scenes at Stories Unseen

In a rapidly evolving tourism landscape, self-guided tours have become a popular way for travellers to explore at their own pace. However, not all tours are created equal. At Stories Unseen, we believe in the importance of our industry—not just for helping people navigate new places, but for preserving the stories, cultures, and histories that make those places meaningful. Here’s a glimpse into what we do and why it matters.

Celebrating Local Stories and Histories

Tourism isn’t just about ticking off landmarks; it’s about connecting with the spirit of a place. At Stories Unseen, we work closely with historians and local communities to ensure the stories we tell are authentic, accurate, and respectful. Every detail, from the origins of a building to the anecdotes of its neighbourhood, is carefully researched and shared to offer an experience that resonates.

Building our Perth to Pinnacles tour involved thousands of kms travelled along to the Indian Ocean Drive to ensure the tour is timed perfectly and shooting location images at golden hour

Visualising the Past and Present

One of the joys of exploring a city is imagining how it once was. That’s why we use professional photographers to create then-and-now imagery, overlaying archival photos with modern scenes to bring history to life. These visuals don’t just show change—they tell the story of how places have grown and evolved.

WA Supreme Court is one of thousands of location photos we've taken over the years

People at the Heart of the Experience

While some new entrants in the industry rely solely on AI to generate their content, we take a different approach. Every script is crafted by talented writers who blend humour, personality, and insight into each story. Every audio recording you hear is voiced by real people, capturing the warmth and authenticity that make stories feel alive.

Why This Work Matters

Our industry plays a vital role in preserving the intangible—memories, histories, and cultures that might otherwise be forgotten. By highlighting these elements, tourism can contribute to a deeper understanding of the world around us. It’s also a way to support local economies, showcase community stories, and give a platform to voices that deserve to be heard.

We're making history accessible for the next generation

Commitment to Quality and Community

We take our responsibility seriously. That’s why we’re active members of tourism and history associations and attend industry events to stay informed and connected. Stories Unseen is fully accredited, and we’re committed to creating experiences that respect the places we feature and the people who live there.

We're part of Australia's innovation and tourism ecosystems

Always Striving to Do Better

Innovation is at the core of what we do. We’re constantly upgrading our platform, testing new ways to enhance the experience, and listening to feedback to improve. But one thing remains constant: our dedication to putting thoughtful, human-centred storytelling at the forefront.

Some times our commitment to quality involves standing in an ant's nest while testing augmented reality features

The Bigger Picture

At its heart, tourism is about connection—connection to a place, its people, and its stories. Through what we do, we hope to make those connections deeper and more meaningful. In an industry increasingly driven by automation, we’re proud to keep people, passion, and purpose at the centre of our work.

Some of our many happy explorers

This is why we do what we do—not just to help people explore, but to help them understand, appreciate, and connect. It’s not just about the journey; it’s about the stories that journey reveals.